Just because you can, should you?

"Borders recently started a self-publishing program with the print-on-demand company Lulu. Would-be authors can pay $299 for formatting, printing and an ISBN code, or for the $499 “premium package,” an editor will address structure, plot and documentation, along with basics like grammar, punctuation and spelling." - The New York Times: You're a Writer? Me, Too!

I fear we're approaching the end.